Publications

Pikkemaat, B., Pachucki, C., & Scholl-Grissemann, U. (2024). Identifying online user discourses triggered by destination stakeholder reactions. Tourism Review.

Pachucki, C., & Scholl-Grissemann, U. (2024). More than a Crisis? Corporate Entrepreneurship and COVID-19 Pandemic in Austrian Tourism - Case Study of a Family-Run Hospitality Business. In T. Aguiar Quintana, J. Day, V. Alamo & F. Rosa (Eds.) Corporate Entrepreneurship and Innovation in Tourism and Hospitality: Global Post COVID-19 Recovery Strategies. London; New York [u.a.]: Routledge.

Pachucki, C. (2024). My brand vs. our brand: Online user discourses triggered by stakeholder reactions to destination brand communication. 12th Annual International Colloquium on Branding, Athens 2024.

Pachucki, C., Pikkemaat, B., & Scholl-Grissemann, U. (2024). The Way We (Really) Are: The Impact of Stakeholders on the Success of Destination Image Campaigns. 20th Annual International Conference on Tourism, Athen 2024.

Pachucki, C. (2024). Nachhaltigkeit unternehmen. Entrepreneurship im Zeichen grüner Transformation. RECET History and Social Sciences Festival "Green Transformations", Wien 2024.

Pachucki, C., Pikkemaat, B., & Scholl-Grissemann, U. (2023). #Oatmilkgate: A study on destination stakeholder triggered online discourses. EUROCHRIE Vienna 2023.

Pachucki, C., & Scholl-Grissemann, U. (2023). El emprendimiento corporativo en empresas turísticas familiares en Austria. In T. Aguiar Quintana, F. Álamo Vera & J. Day (Eds.), 30 casos de éxito en Emprendimiento Corporativo de empresas turísticas en los 5 continentes. Madrid: Sintesis Editorial. (Forthcoming book chapter)

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2022). Social Media Marketing
Communication of Tourism Destinations before and during COVID-19: An Application of Media Richness Theory. Proceedings of the 51st European Marketing Academy Conference (107273).

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2022). Is Nothing Like Before? COVID-19-Evoked Changes to Tourism Destination Social Media Communication. Journal of Destination Marketing & Managementhttps://doi.org/10.1016/j.jdmm.2022.100692.

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2021). No Story without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing. Journal of Travel Research, https://doi.org/10.1177%2F00472875211046052.

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2021). Who Is the Better Storyteller? The Impact of Storytellers in Destination Social Media Posts on Sharing of Social Media Content. Proceedings of the 50th European Marketing Academy Conference (94176).

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2020). Stories need Storytellers: The Impact of Storyteller as a Narrative Element in Tourism Destination Marketing. Travel and Tourism Association European Conference, Innsbruck 2020 

Pachucki, C. (2020). Storytelling in Tourism Destinations: A Conceptual Framework of Story Elements and Their Effects on Tourist Response. PhD Workshop at the Travel and Tourism Association European Conference, Innsbruck 2020 

Keßler, A., Pachucki, C., Stummer, K., Mair, M., & Binder, P. (2015). Types of Organizational Innovativeness and Success in Austrian Hotels. International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-03-2014-0150.

Fritz, K., & Pachucki, C. (2014). Veränderungsprozesse in der Gemeinschaftsverpflegung unter besonderer Berücksichtigung nachhaltiger Speisepläne. In K. Fritz & D. Wagner (Hrsg.) Forschungsfeld Gastronomie. Grundlagen – Einstellungen – Konsumenten. Wien: Springer Gabler.

Mair, M., & Pachucki, C. (2013). How Innovative is the Austrian Hotel Industry? AIEST Conference, Izmir 2013.

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