Publications

Peer Reviewed Articles

Niemuth, L., Pachucki, C., Schobersberger, W., & Happ, E. (2026). Zukunft der nachhaltigen Tourismusmobilität: Die Rolle digitaler Tools für die Generationen Y & Z. Marketing Review St. Gallen 2/2026.

Burton, A. M., & Pachucki, C. (2025). Better together? Stakeholder collaboration as a driver for ecological innovation in community model destinations. Journal of Destination Marketing & Management, 39.

Pachucki, C.; Burton, A. M.; Pikkemaat, B. (2025). Social bonds in family-run hotels – A driver for innovation in response to external disruptions? International Journal of Hospitality Management, 130.

Pachucki, C., & Pikkemaat, B. (2025). Die soziale Relevanz kleiner Skigebiete im alpinen Raum. Zeitschrift für Tourismuswissenschaft.

Pikkemaat, B., Pachucki, C., & Scholl-Grissemann, U. (2024). Identifying online user discourses triggered by destination stakeholder reactions. Tourism Review, 80.

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2022). Is Nothing Like Before? COVID-19-Evoked Changes to Tourism Destination Social Media Communication. Journal of Destination Marketing & Management, 23.

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2021). No Story without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing. Journal of Travel Research, 61.

Keßler, A., Pachucki, C., Stummer, K., Mair, M., & Binder, P. (2015). Types of Organizational Innovativeness and Success in Austrian Hotels. International Journal of Contemporary Hospitality Management, 27.

Book Chapters

Pachucki, Christoph (2025): Collaborative Destination Storytelling: Navigating Impact Factors and Narrative Content in the Digital Era. In: Soliman, Mohammed; Elgammal, Islam: Maximizing Destination Marketing Strategies in the Digital Era. Hershey, PA: IGI Global.

Pachucki, C., & Scholl-Grissemann, U. (2024). More than a Crisis? Corporate Entrepreneurship and COVID-19 Pandemic in Austrian Tourism - Case Study of a Family-Run Hospitality Business. In T. Aguiar Quintana, J. Day, V. Alamo & F. Rosa (Eds.) Corporate Entrepreneurship and Innovation in Tourism and Hospitality: Global Post COVID-19 Recovery Strategies. London; New York [u.a.]: Routledge.

Pachucki, C., & Scholl-Grissemann, U. (2023). El emprendimiento corporativo en empresas turísticas familiares en Austria. In T. Aguiar Quintana, F. Álamo Vera & J. Day (Eds.), 30 casos de éxito en Emprendimiento Corporativo de empresas turísticas en los 5 continentes. Madrid: Sintesis Editorial.

Fritz, K., & Pachucki, C. (2014). Veränderungsprozesse in der Gemeinschaftsverpflegung unter besonderer Berücksichtigung nachhaltiger Speisepläne. In K. Fritz & D. Wagner (Hrsg.) Forschungsfeld Gastronomie. Grundlagen – Einstellungen – Konsumenten. Wien: Springer Gabler.

Conference Papers & Presentations

Pachucki, C. (2026). Toward Circular Economy in Hospitality: Practices, Stakeholders, and Success Factors. TTRA - Travel and Tourism Research Association - European Conference, Portorož, Slovenia 2026.

Pachucki, C. (2025). Harmony or Hype? Media discourses on the coexistence of Alpine farming and tourism. UNESCO Brown Bag Session. FH Kärnten University of Applied Sciences.

Pachucki, C. (2025). (Un)Popular animals? A media discourse analysis of encounters between livestock and tourists in alpine destinations. Travel and Tourism Association European Conference, Galway 2025.  

Pachucki, C, & Pikkemaat, B. (2025). Alm- und Tourismuswirtschaft: Eine Mediendiskursanalyse von Koexistenz und Herausforderungen. FHK Forschungsforum, Vienna 2025.

Pachucki, C. (2024). My brand vs. our brand: Online user discourses triggered by stakeholder reactions to destination brand communication. 12th Annual International Colloquium on Branding, Athens 2024.

Pachucki, C., Pikkemaat, B., & Scholl-Grissemann, U. (2024). The Way We (Really) Are: The Impact of Stakeholders on the Success of Destination Image Campaigns. 20th Annual International Conference on Tourism, Athen 2024.

Pachucki, C. (2024). Nachhaltigkeit unternehmen. Entrepreneurship im Zeichen grüner Transformation. RECET History and Social Sciences Festival "Green Transformations", Wien 2024.

Pachucki, C., Pikkemaat, B., & Scholl-Grissemann, U. (2023). #Oatmilkgate: A study on destination stakeholder triggered online discourses. EUROCHRIE Vienna 2023.

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2022). Social Media Marketing
Communication of Tourism Destinations before and during COVID-19: An Application of Media Richness Theory. Proceedings of the 51st European Marketing Academy Conference (107273).

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2021). Who Is the Better Storyteller? The Impact of Storytellers in Destination Social Media Posts on Sharing of Social Media Content. Proceedings of the 50th European Marketing Academy Conference (94176).

Pachucki, C., Grohs, R., & Scholl-Grissemann, U. (2020). Stories need Storytellers: The Impact of Storyteller as a Narrative Element in Tourism Destination Marketing. Travel and Tourism Association European Conference, Innsbruck 2020.  

Pachucki, C. (2020). Storytelling in Tourism Destinations: A Conceptual Framework of Story Elements and Their Effects on Tourist Response. PhD Workshop at the Travel and Tourism Association European Conference, Innsbruck 2020.  

Mair, M., & Pachucki, C. (2013). How Innovative is the Austrian Hotel Industry? AIEST Conference, Izmir 2013.

Conference Chair

Pachucki, C. (2025). Tourism & urban Futures: innovative pathways. Caring for the City: Entangled Challenges for Sustainable Urban and Tourism Development, Vienna 2025.

Pachucki, C. (2025). Mountain Tourism and Agritourism. TTRA - Travel and Tourism Research Association - International Conference, Galway, Irland.